From ex-VTEXer to building impact through business education.
Alfredo Soares is now Co-Founder of G4 Educação, an initiative focused on helping entrepreneurs and companies improve management, optimize results, and generate more jobs. His journey reflects how experience in high-growth environments can evolve into new platforms that combine education, mentorship, and business development with real impact.
From ex-VTEXer to builder of open, scalable AI tools.
Guilherme Rodrigues now leads Deco CMS, an open-source platform designed to build internal AI tools with speed, control, and simple deployment. His work reflects a natural evolution of VTEX's builder DNA: turning technical complexity into useful infrastructure for teams that need to operate, experiment, and scale with agility.
From ex-VTEXer to founder focused on unlocking checkout performance.
Thomas Low-Beer co-founded Ollie to solve structural bottlenecks in one of the most critical stages of e-commerce: checkout. From there, he works with major digital retailers and technology teams to improve conversion, enable controlled experimentation, and support complex business rules without compromising stability, security, or operations.
From ex-VTEXer to founder scaling creativity through performance.
André Uchôa now leads Begen, a company focused on helping brands generate multiple ad variations from a single key visual, combining efficiency, quality, and scalability. His journey reflects how VTEX's builder spirit also extends into solutions that connect creativity, technology, and business results.
From ex-VTEX’s first CTO and founder to leading Behavioral AI for real hyper-personalization.
André Cariús is Co-Founder and CEO of Coder Ivy AI, a technology company focused on Behavioral AI for digital commerce. Through a proprietary AI framework powered by LLM-driven models, the company helps retailers improve conversion rates, increase average order value, reduce customer acquisition costs, and maximize customer lifetime value and revenue. Moving beyond content-generation use cases, Coder Ivy AI applies intelligence directly to decision-making and commercial performance. Today, the company is helping shape a new wave of AI adoption in retail, building globally scalable solutions from Brazil and serving clients across Latin America and international markets with measurable impact on core business KPIs.
From VTEX Global SA leadership to transforming vision into measurable growth in digital commerce.
Camilla Lichti is a seasoned product and digital commerce leader with over 20 years of global experience, having delivered complex eCommerce transformations across more than 15 countries. She has worked with enterprise clients to scale digital operations, improve performance, and drive sustainable growth. Today, she is the founder of Devovea, where she helps companies turn strategy into impact. Her work focuses on digital commerce and product management, integrating platforms, systems, and operations to build scalable and efficient ecosystems. Through consulting, training, and mentorship, she supports leaders and teams in moving from vision to execution and achieving real, measurable results.
From ex-VTEXer to a leader shaping the e-commerce agenda in Romania.
Cristi Movilă is now President of ARMO, the representative association of the e-commerce sector in Romania. In this role, he helps strengthen the development of local e-commerce, promote best practices, and represent the industry's interests before authorities and key ecosystem stakeholders. His trajectory reflects how experience at VTEX can evolve into institutional leadership with sector-wide impact.
Turning project leadership into well-being, inclusion, and human connection.
With a background in Business Administration and a postgraduate degree in Project Management from FGV, Shandra Ferrari built her career across executive production for national and international shows and later in corporate events. Today, as Project Manager at Espaço Imaginário Marisa Monte at InCor, she helps create meaningful experiences of well-being, art, and culture for pediatric and adult congenital heart patients, their families, and hospital staff during long public-health hospitalizations.